Valentine Makeup Story

Valentine Makeup is a resilient and innovative makeup brand founded by Princess V., a determined and creative woman entrepreneur hailing from the Philippines. 

During her university days, Princess V. was already displaying her entrepreneurial spirit by owning a small salon whilst still a University student. After completing her Bachelor's Degree in Business Administration, she decided to take her passion for beauty and business to the next level by delving into the world of online entrepreneurship.

With a childhood dream of spreading joy through the power of beauty and colors, Princess V. embarked on an incredible journey that took her across the United States and various Asian countries. The time she spent abroad enriched her perspective in a distinctive way and formed the bedrock of her business triumph.

Commencing in 2016, Princess V. embarked on an expedition of product development, culminating in the birth of the iconic Valentine Palette. This foundational step not only laid the cornerstone for her brand's identity but also provided a clear direction for her entrepreneurial voyage.

 The turning point arrived in February 2017 with no followers and no big capital, she courageously pre launched Valentine Palette in the beauty groups and succeeded a crowdfunding campaign. Astonishingly, the first limited stocks swiftly sold out, a testament to her innate understanding of the beauty community's desires, even with minimal marketing efforts. This early resonance with consumers ignited Princess V.'s resolve to pursue her passion further.

With the positive feedback and demand for her products, Princess V. recognized the potential of her brand and the unique insights gained from her initial launch. She decided to improve the formula and quality of the Valentine Palette based on feedback and lessons learned, subsequently restocking 2000 more palettes, which remained available until June 2018. This iterative process underscored her commitment to quality and customer satisfaction.

 

The reliable data approach applied during 16 months of launching the Valentine Palette provided Princess V. with a competitive edge. This wealth of information not only directed her choices in enhancing the future products but also granted her a deeper insight into her customers' preferences and actions. She rigorously evaluated different prototypes to guarantee her future products match the utmost quality standards. Furthermore, she acknowledged the significance of comprehending consumer behavior and the evolving industry trends in order to ensure making wise investment decisions while embracing sustainable innovation.

 

Princess V. continues to push the boundaries with a blend of creativity, business acumen, and a deep appreciation for the transformative power of makeup. What was once her inaugural venture, the Valentine Palette, has now gracefully evolved into the newly unveiled and revitalized brand, Valentine Makeup.

The Valentine Palette, which garnered year-round appeal from its initial release rather than being limited to Valentine's Day, has undergone a sustainable repackaging. It now includes additional tools and features an upgraded water-resistant formula, all the while preserving its distinctive and vivid colors.

 

 

As of July  2023,  Valentine Makeup is a beauty company in California USA committed to launching new lines of lip products,  eye makeup, face makeup and accessories. In addition,  expanding its partnership with other makeup brands and fintech companies in order to ease the purchase options of its customers.

The core mission of the brand is to actively cultivate a space of freedom, love, creativity, and connection. 

The aspiration to encourage freedom means empowering individuals to express themselves authentically, without constraints or inhibitions.Freedom to be confident wearing makeup. Freedom to one's statement and art.

 Love is at the heart of the brand's endeavors, seeking to create a sense of warmth, inclusivity, and care among its community. Valentine Makeup is driven by an unwavering passion  to persistently advance, regardless of the pace, in order to guarantee exceptional satisfaction for everyone associated with the brand.

The brand also champions creativity as a fundamental pillar, encouraging people to explore their artistic sides, think outside the box, and bring their unique visions to life. Our 7 years of creative research and innovation extends not only how we design, curate and formulate  products but also to the experiences and interactions the brand cultivates.

Moreover, fostering connections is a vital aspect of the brand's mission. It's about forging meaningful relationships, bridging gaps, and uniting people through shared values and passions. In a world that often feels disconnected, the brand aims to be a catalyst for genuine interactions and relationships just how we began as Valentine Palette. The connection was beautiful, exciting and captivating.

Ultimately, this multifaceted mission isn't just a statement  – it serves as the motivating energy  that infuses every product, initiative, and interaction with purpose and meaning. It's about creating a space where individuals can truly embrace who they are, love what they do, let their creativity flourish, and build lasting connections with like-minded souls.

Valentine Makeup stands as a testament to Princess V.'s unwavering belief in the empowering impact of beauty products. As the brand continues to evolve and capture the hearts of beauty enthusiasts around the world, it carries with it the essence of Princess V.'s journey, her passion, and her commitment to spreading happiness through the power of makeup.